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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Preference and perception of tennis brands in TK Pelhřimov
 Vacková, Eliška ; Janák, Vladimír (advisor) ; Kočíb, Tomáš (referee)
Tite: Preference and perception of tennis brands in TK Pelhřimov Objectives: The aim of the bachelor thesis is to find out how members of tennis club Pelhřimov perceive the brands of selected tennis products and compare thein preferences with thein owned products. Methods: In this thesis is mainly used a question method. It is a written form of questioning which is intended for members of TK Pelhřimov. Further more are used semi- structured and structured interview with some members of the club. Based on the interview was created the questionnaire and found an important informations about the club. Results: Selected questionnaires show that brand perception is influenced by theproduct type. The resulting colours are different for the same brands due to the product. The charectetistics of the individual brands selected by a respondents shows the most importantat tributes with regards to a product types. Keywords: Tennis, preference of brand, perception of brand, TK Pelhřimov
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The comparison of communication strategy of the Coca-Cola company and its representative competitors in the Czech Republic and abroad
 Kvasnicová, Pavla ; Král, Petr (advisor) ; Olšanová, Květa (referee)
In my thesis I am looking into the comparison of communication strategy of the Coca-Cola company and its representative competitors in the Czech Republic and abroad. Each company has its own communication strategy and its communication mix, with help of which it is pursuing the successfulness of the communication strategy. The objective of my research is to find out to what extent it is successful and how strongly the communication mix affects the consumers. Based on the results of the research, I constitute my own recommendations for respective companies regarding the means of adjusting their communication mix in order to reach desired results.
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